Measuring Bookselling

by Jim Milliot — Publishers Weekly, 6/18/2007

The different ways in which books are being sold were highlighted in two separate reports issued in recent weeks. In a study sponsored by Bowker, 2,144 consumers were interviewed by the Kanbay Research Institute to determine what prompts them to shop for books at independent bookstores, chain stores or on the Web. The report, Book Selling Demand Today, found that consumers expect knowledgeable staff and fair pricing (if not necessarily discounts) in all outlets. They use online stores primarily for convenience, safety and simplicity, the report determined, while the attributes consumers value the most at the chains are location and loyalty programs. At independents, consumers expect to find a distinct culture that provides a unique selection and a quality shopping experience.

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